Creating a comprehensive brand experience for a pet-focused startup.
Dog Parker is a home away from home for pets.
Dog Parker (now renamed as Dog Spot) is a shareable, high-tech, vet-grade dog house for pups on the town. Dog Parker came to us to develop its brand as it was launching its revolutionary product. After an extensive discovery phase, Majorette Studio created a brand identity that aligned with Dog Parker’s friendly and security-conscious mission. With the foundation of the visual system and brand personality determined, we expanded the brand’s presence online and IRL.